Microsoft Purchased Activision Bizzard for IDR 1,000 Trillion
Activision Blizzard, which is a well-known gaming company, is officially owned by Microsoft after reportedly agreeing to buy the company for USD 69 billion, or around Rp. 1,000 trillion, making it the biggest acquisition moment in Microsoft's history.
By acquiring Activision Blizzard, Microsoft is now the third largest gaming company in the world after Tencent and Sony. In addition, Microsoft is also strengthening its program that will create a metaverse.
Quoted from Routers, Microsoft CEO, Satya Nadella said that "Games are the most dynamic and exciting entertainment category on all platforms today and will play a key role in the development of the platform metaverse."
Microsoft's official website also reports the reason why they acquired Activision Blizzard, namely the reason is that there are three billion people who are actively playing games today, supported by a new generation immersed in the pleasures of interactive entertainment, games are now the largest and fastest growing form of entertainment. Today, Microsoft Corp. (Nasdaq: MSFT) announced plans to acquire Activision Blizzard Inc. (Nasdaq: ATVI), a leading game developer and publisher of interactive entertainment content. This acquisition will accelerate the growth of Microsoft's gaming business across mobile, PC, console and cloud, and will provide the foundation for the metaverse.
Microsoft announced plans to acquire Activision Blizzard, a leader in game development and interactive entertainment content publisher. The planned acquisitions include iconic franchises from studios Activision, Blizzard and King such as “Warcraft,” “Diablo,” “Overwatch,” “Call of Duty” and “Candy Crush.”
The planned acquisitions include iconic franchises from studios Activision, Blizzard and King such as “Warcraft,” “Diablo,” “Overwatch,” “Call of Duty,” and “Candy Crush,” as well as global esports activities through Major League Gaming. The company has studios around the world with approximately 10,000 employees.
Bobby Kotik will continue to serve as CEO of Activision Blizzard, and he and his team will continue to focus on leading efforts to enhance the company culture and accelerate business growth. Once the deal is complete, Activision Blizzard will report to Phil Spencer, CEO of Microsoft Gaming.
“Games are the most dynamic and exciting category of cross-platform entertainment today and will play a key role in the development of the platform metaverse,” said Satya Nadella, Chairman and CEO of Microsoft. “We are investing heavily in world-class content, community and cloud to usher in a new era of gaming that puts gamers and creators first and makes gaming safe, inclusive and accessible to everyone.”
“Gamers everywhere love Activision Blizzard games, and we think the creative team has the best job ahead of them,” said Phil Spencer, CEO of Microsoft Gaming. “Together we will build a future where people can play the games they want, almost anywhere they want.”
"For more than 30 years, our incredibly talented team has created some of the most successful games," said Bobby Kotik, CEO of Activision Blizzard. "Combining Activision Blizzard's global talent and outstanding franchise with Microsoft's technology and distribution, talent access, ambitious vision and shared commitment to gaming and inclusion will help ensure our continued success in an increasingly competitive industry."