Here's Why Kanye West Rejected $100 Million From Apple Music!
Kanye West has just turned down a $100 Million offer for his new album release on the grounds that the new Donda 2 Album will only be available on his own Steam Player device.
In a series of now-deleted Instagram posts, musician Ye (formerly Kanye West) claimed he turned down – or lost – his $100 million contract with Apple.
However, contrary to what Apple Music said, Apple Music withdrew the offer after Kanye West announced that his new album “Donda 2” would only be available via his Steam Player. (It's a funky piece of hardware that The Verge describes as "a wacky musical instrument that lets you listen to and manipulate music in real time.")
Apple Music Withdraws Collaboration Offer
The case is a bit puzzling, as Ye appears to have missed a separate windfall from Apple: one was the cost of the album to appear on Apple Music, and the other appeared to be a sponsorship deal that collapsed following the Steam Player announcement.
It seems the artist's relationship with Cupertino is now at an all-time low. In one post, Yi reportedly wrote, “I love the way Apple sees artists in just one way. They will sit down with [Spotify CEO] Daniel Eck but they won't see Yi."
But his discontent is rooted in causes that are broader than Apple's approach to him personally. In the original ad, he cites the revenue share taken by the streaming company as the reason for launching on Steam Player only.
“Donda 2 will only be available on my own platform, Stem Player,” he said. “Not on Apple Amazon Spotify or YouTube. Currently artists earn only 12% of the money the industry makes. It's time to free music from the oppressive system."
Donda's album was previously available on Apple Music, and broke records on the day it was released – despite appearing on Apple Music a month after Tidal. Donda 2 is scheduled for release today (22 February). You can visit stemplayer.com for more details.